My First Job: Paula Seager
PUBLISHED: 15:17 19 April 2011 | UPDATED: 19:13 20 February 2013
Paula Seager, Managing Director of Natural PR
My first proper job, if I choose to overlook all that tedious secretarial temping, canteen and pub work that saw me through college, was press assistant in the press office of Amnesty International.
It was my dream job I had wanted to work in human rights throughout my degree at Brighton University and after several applications, there I was in the perfect job. I was very fortunate because my mentor, head of media relations Anita Tiessen, trained me well and I quickly learned how to write in a newsy style, preparing a daily rolling news service which gave offices in over 20 countries human rights news stories and the official Amnesty line on big issues.
I stayed for seven years, working my way up and having a brilliantly social time in London, working with 350 like-minded and fun people. I also learnt how important it is to be accurate in PR: the facts must be right, exaggeration is a problem and it takes a fair amount of sweet-talking and diplomacy to gather news and draft it in a form that the source will agree to.
All this has served me so well in my PR career and 20 years later I run my own PR firm, doing just the same for my clients in Sussex.